BOO BOO BOTANICAL BOUTIQUE

— self initiated PROJECT —

Logo system

Three brothers with a dream…

Boo Boo Botanical Boutique was started by three brothers who are heavily involved in the local skateboard and surf culture. They wanted to take turns running a shop and traveling the world to find cool, weird stuff to sell in their store, while maintaining their own branded line of high quality CBD products. 

The brothers needed a branding system that was strong enough to give their own brand distinction, but wouldn’t conflict with all of the other products in their eclectic shop, instead being able to unify them. Something that would appeal to surfers and skaters of all ages, races, and lifestyles, while keeping true to the brothers’ unique personalities and tastes.