The Getty Center Kids Takeover

— self initiated project —

Campaign design, goods, print design

Art is for Kids!

For their upcoming 30th anniversary in 2027, The Getty Center is accepting bids for a special event centered around the theme of a Kids Takeover. The museum hopes to make art accessible and interesting for a younger set, while rekindling childlike wonder and awe for an older set. The event will ideally still have elements of the preexisting branding and logo and act as an “overlay” of graphics, signage, and experiences to invigorate interest in the arts for all of their patrons.